When Siemens USA CEO Barbara Humpton wanted to elevate her podcast, The Optimistic Outlook, she turned to Beyond Marketing & Events for a solution. Originally recorded in Humpton’s home office, The Optimistic Outlook has seen impressive growth since it’s start in 2020. In fact, since moving into a dedicated studio space at the Siemens USA DC headquarters, the podcast has recently surpassing 100,000 followers. Congrats Barbara!  

To streamline production and expand flexibility, Beyond leverage Riverside, a cutting-edge virtual production platform. Riverside allows for studio-quality audio and video recording without an elaborate physical studio, saving time, reducing costs, and enabling access to a wider pool of guests. 

The success of the Riverside platform didn’t stop at the podcast. The Siemens and Beyond teams extended the platform’s use to commercial applications, including the recording and production of the recent manufacturing plant recruitment radio commercials. Mini studios were sent to each plant and helped enable Barbara’s new employee welcome video providing a quality solution at a very affordable cost.  

As Beyond explores additional opportunities to scale content efficiently, Riverside continues to prove its value, delivering elevated production quality without the logistical complexity. 

Watch the latest version of The Optimistic Outlook podcast here: 

And listen to the Siemens USA Recruitment radio spots here: Broadcast WAV.zip