When the Siemens Government Affairs team set out to solve a clear challenge—how to tell a cohesive and compelling story of Siemens’ nationwide impact—they turned to a trusted partner with a proven track record. Beyond Marketing & Events brought not just creativity, but decades of experience designing interactive solutions for Siemens. 

The result: a polished touchscreen experience that powerfully showcases Siemens' contributions to infrastructure, manufacturing, and transportation across the U.S. Through engaging videos, dynamic storytelling, and intuitive navigation, the experience invites users to explore key projects and initiatives on their own terms. 

Beyond led the full creative development and interface design, using Siemens-provided content as the foundation and enhancing it with purposeful UX, clean visuals, and seamless functionality. Our goal was to create more than just a digital presentation, we set out to build a tool that solves a real communication need, with form and function working hand-in-hand. 

What truly sets this project apart is its mobility. While often featured in the Washington, D.C. office lobby, the touchscreen was built to travel, already making appearances around the capital and preparing for deployment at high-profile events like Climate Week in New York City. Wherever the story needs to be told, this solution is ready to go. 

This is one of many examples where Beyond Marketing & Events has helped Siemens transform challenges into opportunities, through interactive experiences that connect, inform, and inspire.