Beyond Marketing & Events helps ambitious brands turn complexity into momentum — through strategy, storytelling, digital execution, and high-impact experiences that move audiences and drive growth. This is a small sample of our work — highlights of how we take our clients Beyond.
Custom-built, conversion-optimized websites that reflect your brand and drive action.
Search and answer engine optimization that builds compounding organic visibility and qualified traffic.
Full-funnel paid media across Google, Meta, YouTube, and beyond — built to convert.
Consistent, high-quality content and community management that builds brand authority.
Nurture sequences, email campaigns, and CRM systems that turn leads into loyal customers.
Executive-level marketing direction and fractional department leadership for brands ready to scale.
Single client, 2023
Subscription brand, 10 months
Organic traffic increase
$350/mo ad budget
Up from $5K/month
Complex multi-state footprint made simple
Built to travel to any audience, any venue
Always-fresh, modular storytelling
High-production media baked into the display
Sleek mobile touchscreen format
Click a vertical below to jump to that section of case studies.
Dental, Chiropractic, Medical Spa & Plastic Surgery
Supplements, CBD & Subscription Brands
Siemens, TE Connectivity & CFS Brands
Veterans, Civic & Education
SeaDream Yacht Club
Cross-Industry SEO Results
From local clinics to specialty practices — Beyond builds the digital systems that fill appointment books and cut acquisition costs.
Dental practice, 5 months
Medical spa, 3 months
$350/mo ad budget
Across healthcare clients
A dentistry clinic providing dental services to patients approached Beyond in February 2017 with a modest online presence and just 26 keywords ranking on the first page of major search engines. They needed to increase organic rankings, drive more website traffic, and ultimately grow their patient base. Within months, Beyond’s SEO strategy transformed their search visibility entirely.
Website visits last 1 month
36 organic visits received
1,424 pageviews in last month
Up from 26 at start
In first 3 months
Just 26 keywords ranking on the first page of major search engines (Google & Bing) when they signed on in February 2017.
No on-page or off-page optimization strategy was in place to target the keywords potential patients were actually searching.
The clinic had some online presence but lacked the SEO infrastructure to compete for high-intent local dental search terms.
Business directory listings (Google My Business, Bing Local) were incomplete or inconsistent, limiting local search visibility.
Identified how potential customers were searching through extensive keyword research, targeting high-intent dental service terms and local search queries.
Designed and implemented a full SEO campaign including on-page optimization (meta tags, content, structure) and off-page optimization around targeted keyword terms.
Ensured all name, address, and phone number information was correct, complete, and consistent across key sites including top-tier directories such as Google My Business and Bing Local.
Developed and distributed SEO-friendly content on relevant websites, and created and distributed videos about the business to build authority and drive traffic.
Increase in organic website traffic in the last month
Pageviews received in the last month
First-page keywords by July 2018 — up from just 26
Why It Matters: This is a local healthcare SEO story — where rankings directly translate to new patients walking through the door. Beyond turned a clinic with minimal search presence into a first-page authority, driving compounding organic growth that continued to accelerate over 18 months.
A St. Louis dental practice delivered excellent care but couldn’t attract the high-value cases — implants, veneers, emergency treatments — that would drive real revenue growth. Website traffic was low, social media was flat, and paid ads were too expensive to scale. Beyond rebuilt their digital presence from the ground up and delivered a 94% increase in new patient appointments in just 5 months.
18 → 35/month
900 → 1,690/month
$72 → $46
$150 → $117
5 → 10/month
Updated service pages for high-value treatments (implant-s, veneer-s, crown-s), implemented online booking system, improved page load speed and UX.
Optimization for implant-s, veneer-s, crown-s, and emergency services. GEO pages for surrounding areas, review schema, medical structured data, on-page and off-page improvements.
High-intent Google search ads for specific procedures, Meta retargeting for non-converting visitors, conversion-optimized landing experiences.
Appointment reminder system, follow-up automations, review collection workflows.
Why it matters: This dental practice had the clinical quality — it just lacked the digital infrastructure to attract the right patients. Beyond built that infrastructure, nearly doubling appointment volume while cutting cost per acquisition by 22% in under half a year.
A St. Louis chiropractic clinic had steady walk-in traffic but a digital presence that didn’t reflect it. Website traffic had plateaued, SEO was weak, and inconsistent advertising created unpredictable new patient flow. Beyond rebuilt their entire marketing engine — website, SEO, paid ads, CRM, and social — and delivered 71% more new patient requests in 6 months.
38 → 65/month
1,450 → 2,350/month
$41 → $27
$109 → $82
8,500 → 12,600/month
Rebuilt homepage conversion flow, improved mobile speed, added walk-in and appointment CTAs, updated layout for clarity and trust.
Optimized service and location pages, enhanced Google Business Profile, added medical schema markup, citation building, and backlink strengthening.
Restructured Google search campaigns, added high-intent pain-based keywords, introduced Meta retargeting, eliminated low-performing ads.
New patient intake pipeline via Pipeline360, automated appointment confirmations, missed-call text back, lead tracking and reporting.
Why it matters: This clinic didn’t need more ad spend — it needed a system. Beyond replaced fragmented, inconsistent marketing with a unified growth engine that cut acquisition costs by 25% while growing new patient volume by 71%.
A St. Charles chiropractic clinic was bleeding budget on high acquisition costs, suffering from low SEO visibility, and running outdated campaigns that no longer converted. New patient demand fluctuated wildly month to month. Beyond implemented a complete digital overhaul — and within 4 months delivered 66% more new patient requests while slashing cost per lead by 33%.
29 → 48/month
1,100 → 1,700/month
$48 → $32
$122 → $94
4 → 7/month
Updated service pages, improved site navigation and speed, strengthened mobile-first design, added local credibility elements.
Local chiropractic keyword optimization, map pack ranking improvements, enhanced Google Business Profile activity, medical and local structured data.
Rebuilt Google campaigns around high-intent keywords, Meta lead ads with hyperlocal targeting, retargeting of site visitors across platforms.
Pipeline360 setup for lead tracking, SMS and email follow-up, no-show recapture systems, call tracking and attribution.
Why it matters: High acquisition costs are a symptom of a broken system, not a budget problem. Beyond diagnosed the root causes — weak SEO, poor ad structure, no CRM — and fixed them systematically, delivering more patients at lower cost within a single quarter.
A Texas-based plastic surgery clinic specializing in cosmetic and reconstructive procedures needed to generate high-quality leads for their liposuction treatment — but faced a narrow audience and high treatment costs. Beyond designed a phased Facebook Ads strategy using Messenger Ads and Video Ads to reach affluent, high-intent prospects in Houston, delivering 149 qualified leads at just $3.56 CPR on a $350/month budget.
Generated in 2 months
Across full campaign
Houston, Texas area
On campaign ads
Highly efficient spend
Plastic surgery procedures carry significant price tags, requiring precise audience targeting to reach only users who can realistically afford treatment.
The clinic needed high-intent prospects — not just clicks — who were genuinely considering liposuction and ready to take action.
Treatments were predominantly popular among women, limiting the available audience and requiring smart segmentation to maximize reach.
With only $350/month in ad spend, every dollar had to work harder. The strategy needed to be lean, tested, and optimized continuously.
Ran Facebook Messenger Ads so interested users could start a conversation directly — no landing page required. Prospects could ask questions and book appointments through Messenger. Leads were then nurtured by the clinic’s sales team.
Created a Messenger campaign and ad set specifically targeting higher-income individuals within the clinic’s city. Geo-targeted to Houston, Texas to ensure local relevance and appointment viability.
Used descriptive videos prepared by the clinic’s doctor explaining the liposuction procedure. Ad copy encouraged users to take advantage of a special pricing offer, combining credibility with urgency to drive conversions.
Why it matters: This is a masterclass in doing more with less. Beyond generated 149 qualified plastic surgery leads in 60 days on a shoestring budget — by combining Messenger’s conversational format with doctor-led video content and precision income targeting. The result: a personal, high-trust experience that converted.
Increase in organic website traffic in the last month
Pageviews received in the last month
First-page keywords by July 2018 — up from just 26
A St. Louis medical spa offered premium treatments but lacked the digital consistency and brand authority to compete. Website traffic trailed competitors, paid campaigns were unpredictable, and social media wasn’t driving bookings in a highly visual industry. Beyond delivered a complete ecosystem overhaul — and within just 3 months, monthly bookings jumped 86% while social leads doubled.
22 → 41/month
1,200 → 2,150/month
$67 → $44
$138 → $102
9 → 18/month
Built full treatment page structure, added before-and-after gallery, simplified booking flow and micro-conversions.
Optimization for Botox, filler, microneedling, and laser hair removal. Local SEO and map pack enhancements, GEO-focused landing pages.
Google Search ads targeting high-intent treatments, Meta lead ads with offer-based campaigns, conversion retargeting.
Consultation reminders, membership and nurture sequences, no-show follow-up system.
Why it matters: In a visual, trust-driven industry like medical aesthetics, digital presence IS the brand. Beyond gave this med spa the online authority it deserved — and the results came fast: 86% more bookings and doubled social leads in just 90 days.
Beyond helps wellness and consumer brands grow across every channel — even in restricted advertising environments.
Food subscription, 10 months
Multi-channel campaigns
Supplement brand growth
Liquid Body — a UK-based natural health and wellness brand selling collagen supplements on Amazon UK — needed a full-stack digital marketing partner to grow brand awareness, drive sales, and build a loyal social following. Beyond delivered an integrated strategy spanning Google Ads, Meta Ads, SEO, social media management, and graphic design.
Driven by targeted keywords
Meta Ads optimization
SEO & content marketing
Social media growth
Across Meta platforms
High-intent keyword targeting, optimized ad copy, and continuous CTR refinement. +20% CTR improvement.
Audience targeting, A/B tested creatives, video and carousel ads for health-conscious consumers.
On-page optimization, blog content, link building. Multiple product pages ranked on page one of Google.
Cohesive visual branding, influencer collaborations, content calendar. +35% Facebook follower growth.
Beyond produced a full suite of branded social content — from educational collagen posts and product showcases to influencer-style creative and Amazon storefront design — all built around Liquid Body’s bold, health-forward identity.
12+ post formats across Instagram & Facebook
12+ post formats across Instagram & Facebook
Why it matters:
Liquid Body didn’t just need better ads — they needed a brand that could compete visually and commercially across every channel. Beyond built that system from the ground up, delivering measurable growth across paid, organic, and social simultaneously.
CiiTech is a premium CBD products brand operating in one of digital marketing’s most constrained categories — where direct product advertising is prohibited on major platforms. Beyond developed a compliant, multi-channel strategy built around education, SEO, and community to drive real brand growth without breaking platform rules.
Across key social platforms
Average across platforms
From SEO improvements
Brand awareness campaigns
Informational content campaigns
Direct CBD product advertising is prohibited on Meta and Google, requiring a fully compliant, content-first approach to paid media.
CiiTech needed to build visibility and credibility in a crowded wellness market without the ability to run standard product ads.
FDA regulations and shifting platform policies demanded constant adaptation of messaging to maintain trust and stay within guidelines.
Consumer trust in CBD products varies widely, requiring careful, education-led messaging to convert skeptics into buyers.
Built a content strategy mixing educational CBD posts, brand lifestyle content, and subtle promotional messaging. Collaborated with nano-influencers within platform guidelines. Actively managed community engagement across Facebook and Instagram. Results: Facebook +12% followers, Instagram +18% followers, 3.2% avg engagement rate, 1,250 social referral visits.
Conducted keyword research targeting informational intent (e.g., “how does CBD work?”). Optimized on-page content, meta tags, and site structure. Built high-quality backlinks through industry resource pages and guest blog contributions. Results: 10 target keywords improved in rankings, 3 reached page one of Google, +28% organic traffic.
Developed content-driven campaigns focused on brand awareness and informational wellness articles — not direct product promotion. Carefully targeted relevant demographics while staying within platform advertising policies. Results: 500,000 impressions, 2.1% CTR on informational ads, 840 ad-driven website visits.
Why it matters: CiiTech proves that even in the most restricted advertising categories, a smart content-first strategy can build real brand equity. Beyond turned regulatory constraints into a creative advantage — growing CiiTech’s audience, traffic, and visibility without a single direct product ad.
A niche food subscription business had burned through $500K in ad spend with no tracking, no funnels, no nurture sequences, and no clear customer persona. Beyond stepped in to rebuild the entire growth system — from ad accounts and landing pages to email automation and audience strategy — and delivered $3.6M in sales within 10 months.
Within first 10 months
Facebook, Google & YouTube
Up from $5K/month
After nurture integration
Post-funnel optimization
$500K spent with zero tracking, no ad account, and no documented results.
All traffic routed to an unoptimized website with no purchase flow, upsells, or heat mapping.
No customer persona, no remarketing strategy, and branding-only campaigns.
Zero email automation or follow-up to move leads toward purchase.
Business needed dramatic sales growth within 3 months to remain profitable.
In-depth ad account and website audit with heatmapping and Market Acceptance Testing to validate messaging and offers.
Built conversion funnels from scratch with split-tested variants across imagery, copy, colors, and purchase buttons.
Pulled data from first 100 buyers to build an accurate persona, revealing the emotionally-driven purchase trigger that had been missing.
Designed and deployed a full email nurture campaign, driving a 36% repurchase rate and 9% retention lift.
Launched Facebook lead ads, Google PPC, and YouTube campaigns using validated creative and audience data, driving CPL below $0.05.
Repurchase Rate via email marketing
Retention increase from nurture series
Average income increase per lead via tripwire
Why it matters: This wasn’t a “campaign optimization” story — it was a complete commercial rebuild. Beyond replaced guesswork with systems, turning a struggling subscription brand into a $160K/month recurring revenue engine in under a year.
Beyond brings strategic clarity, production excellence, and brand positioning to the world’s most complex organizations.
Global industry leaders
Pomona, CA & Fort Worth, TX
Barcelona, Spain
The Javits Center transformation was a powerful story — but also a complicated one. Beyond was brought in to make it clear, compelling, and impossible to ignore. Working with Siemens, Beyond created a documentary-style video and commercial that translated a dense urban sustainability initiative into a high-credibility story built for paid and earned media.
Beyond also handled script outlines, storyboards, pre-production support, onsite coordination, and drone permitting in New York City — bringing structure to a production that had to be both technically accurate and visually persuasive.
Dense technical initiative requiring strategic translation
Script, storyboards, and message architecture
Dual-format production, drone-permitted onsite
Built for media distribution and leadership narrative
Why it matters: This case proves Beyond can take a highly technical initiative and turn it into a story that builds belief, sharpens perception, and gives leadership a stronger market narrative.
Although Siemens is a global industrial automation leader, that leadership is not always fully recognized in the U.S. manufacturing conversation. Beyond was brought in to help change that. Instead of jumping straight to production, Beyond first built the strategic foundation through competitive research and market analysis, then translated that insight into scripting, storyboarding, production planning, set design, and final short-form assets designed to sharpen Siemens’ positioning.
This is what makes the work powerful: Beyond did not simply create a video. It built a market-facing perception tool designed to elevate relevance, credibility, and urgency at a time when reshoring and industrial modernization were reshaping the category.
Global leader without full U.S. market recognition
Competitive analysis + market positioning foundation
Scripting, storyboarding, set design, production planning
Brand perception sharply repositioned
:30 master + :15 cutdown deployed
Full perception campaign asset
Optimized for paid distribution
Why it matters: This is a brand strategy case disguised as a production case.
When Siemens Government Affairs needed a better way to communicate the company’s impact across the U.S., Beyond developed a portable touchscreen experience that combined dynamic content and immersive video into a clean, mobile format. The result was not just a display — it was a travel-ready persuasion tool that allowed Siemens to tell a complex national story in a way that felt modern, interactive, and executive-friendly.
Complex multi-state footprint made simple
Built to travel to any audience, any venue
Always-fresh, modular storytelling
High-production media baked into the display
Sleek mobile touchscreen format
Why it matters: Beyond turned institutional complexity into a format built for influence.
Beyond took on two major Siemens factory opening events back-to-back in two different cities, managing the kind of logistical and creative pressure that breaks ordinary teams. From vendor coordination and client collaboration to video production, social content, photography, and onsite execution, Beyond delivered both events with precision and consistency.
Two launches. Two locations. Fast turnarounds. Zero room for failure.
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Why it matters: This is proof that Beyond can execute under pressure without sacrificing polish.
TE Connectivity brought its global leadership team together in Barcelona for a pivotal event centered on alignment and collaboration. Beyond built the experience from strategy through execution, integrating custom videos, dynamic presentations, and carefully curated offsite moments that made the event feel intentional, elevated, and unifying.
Beyond helped create the conditions for stronger connection, sharper alignment, and a more memorable leadership narrative.
Strategic vision brought into shared focus
Leadership left more connected and aligned
Videos built to reinforce mission and culture
High-impact, immersive session design
Carefully selected offsite moments in Barcelona
Why it matters: This is how Beyond turns meetings into momentum.
CFS Brands operates across foodservice, sanitary maintenance, and healthcare or hospitality meal delivery — a breadth that can create strength, but also confusion. Beyond helped create a new platform that positioned CFS Brands as the premier one-stop solution for simplifying procurement across those categories.
The value here is strategic clarity. Beyond did not just refresh the brand. It made the company easier to understand, easier to trust, and easier to buy from.
Multiple product lines across foodservice, sanitary maintenance, and meal delivery — without a unifying story
A clear, unified brand position as the premier one-stop procurement solution
Why it matters: Clearer positioning reduces friction across awareness, sales, and portfolio storytelling.
Beyond helps mission-driven organizations modernize their digital presence, grow donor bases, and serve their communities better.
Nonprofit site rebuild, year one
City college website
Blinded Veterans Association
LA County Firefighters’ Benefit & Welfare Association had an outdated site, declining traffic, a weak donation flow, and virtually no donor follow-up system. Beyond rebuilt the digital experience from the ground up — modernizing the site, clarifying the mission, streamlining donation calls to action, and creating automated follow-up sequences that turned sporadic support into an ongoing relationship.
In year one
Significant year-over-year growth
Meaningful reduction in manual effort
Beyond took on two major Siemens factory opening events back-to-back in two different cities, managing the kind of logistical and creative pressure that breaks ordinary teams. From vendor coordination and client collaboration to video production, social content, photography, and onsite execution, Beyond delivered both events with precision and consistency.
Two launches. Two locations. Fast turnarounds. Zero room for failure.
01
Modernized architecture and donation flow
02
SEO and content strategy rebuilt
03
$10,000/month acquisition channel turned on
04
Ecommerce and sponsor layers added
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Donor retention system built for the long term
Why it matters: This is a turnaround case, not a redesign case.
Long Beach City College needed a high-impact website rebuild on a limited budget and a compressed timeline. Beyond delivered the full build in under two months — ahead of the three-month deadline — while improving the pathways students rely on most, including applications, schedules, and core resource discovery.
This is a strong proof point for Beyond’s ability to move quickly without compromising usability, clarity, or conversion logic.
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3 months — hard deadline
2
Under 2 months — ahead of schedule, under budget
Why it matters: Speed is easy. Speed with structure is rare.
The City of Long Beach website was doing the basics, but not much more. Residents came for licenses, taxes, and utilities, but the site lacked the depth, structure, and connected content needed to become a truly useful civic platform. Beyond rebuilt the architecture, expanded the content model, created stronger department pathways, added education and community resources, and connected the site more effectively with social channels.
Expanded, structured, and connected
City reaches more residents across more needs
Activated channels driving traffic back
Residents coming back for more
Why it matters: Beyond made the site more useful, more discoverable, and more relevant to everyday life in the city.
Beyond helps mission-driven organizations modernize their digital presence, grow donor bases, and serve their communities better.
In 2023
Year-over-year
Year-over-year
Added in one year
SeaDream Yacht Club needed more than marketing activity. It needed a growth engine capable of increasing visibility, expanding its qualified audience, and converting that demand into revenue. Beyond led brand strategy, digital growth, reporting, campaign optimization, and executive-level marketing direction to help turn SeaDream’s marketing function into a measurable commercial driver.
The result was a brand with far greater reach, stronger conversion performance, and materially higher business impact — influencing more than $10M in revenue in 2023, all while managing a $2.5M budget.
In 2023
Year-over-year lift
Year-over-year
Added in one year
Full accountability
Added to the database in a single year through targeted campaigns and digital growth initiatives.
Year-over-year lift driven by SEO, content strategy, and brand visibility improvements.
Why it matters: This is not a “better campaigns” story. It is a revenue influence, database growth, and conversion acceleration story.
Beyond’s SEO practice builds compounding organic visibility across industries — from SaaS and fintech to legal, construction, and healthcare.
The Truism Center
Builders FirstSource
Across industries
Across SEO clients
Beyond’s SEO practice drives sustained organic growth across industries — from SaaS and fintech to legal, construction, and e-commerce. We build search visibility that compounds over time and converts at scale.
Across SEO clients
Across industries
The Truism Center
Builders FirstSource
+600% organic traffic growth
129,496 monthly organic visits
+520% organic traffic growth
+500% organic traffic growth
Booked out for a full year. Active Google Business Profile driving consistent local leads.Booked out for a full year. Active Google Business Profile driving consistent local leads.
1st-page rankings across multiple cities. 5.0-star Google rating maintained.
Why it matters: Beyond’s SEO work doesn’t just improve rankings — it builds compounding organic assets that drive revenue, reduce paid dependency, and create long-term competitive advantage.
Beyond Marketing & Events does not just make brands look better. We build the stories, systems, and experiences that make growth easier to see, easier to believe, and harder to ignore.
Brand, growth, and market positioning
Video, content, and narrative architecture
Web, SEO, paid media, and automation
Events, activations, and immersive media
If you’re looking to create measurable impact through events, marketing, or integrated strategies, Beyond is ready to help you build a system that delivers real results.
